Four Bays Consulting Group, founded in 2008, is a privately-held boutique management consultancy specializing in quantifying business value. The firm is led by Peter Brooks and consists of Peter and a team of virtual consultants that are on-call and involved in projects as their specialization is needed.

Compared to larger firms we are results-focused, fast, flexible, easy to work with, and cost-effective.

Peter Brooks

Leader in creating innovative business strategies, product strategies, fact-based business value and financial analyses to deliver results using a blend of business and technology expertise - a strong business background combined with deep understanding of technology. PMP certified project manager.

Specializing in quantifying product business value, measuring customer success, performing market research, and creating content such as white papers, ROI / sales calculators, and business cases for both product vendors and product users. Recent demand gen and sales enablement experience, both in identifying business value, developing business cases, and creating content such as business value models and interactive white papers.

Work experience includes senior level management and consulting roles in companies such as IBM, PricewaterhouseCoopers, Wipro, and Alinean. Experience in managing projects, working with offshore and onshore teams, and in both large companies and startups.


Virtual consultants are part of the Four Bays team. Specifically, we utilize consultants that specialize in areas such as: